Nearly Half of Millennials Are Walmart Subscribers

As Walmart and Amazon leverage their paid membership programs to drive loyalty, the former is seeing millennials prove to be the most eager to subscribe.

By the Numbers

“Walmart+ Week 2024,” a new PYMNTS Intelligence report, digs into consumer trends regarding subscriptions and purchases during Walmart+ Week, drawing on a survey of more that 7,700 respondents in late June.

The study revealed that, overall, roughly 30% of consumers subscribe to or have access to a Walmart+ account...