A European Commission (EU) investigation is spelling bad news for Facebook and Instagram.
The EU has notified Meta, the parent company of Facebook and Instagram, that its "pay or consent" personalized advertising model violates the Digital Markets Act (DMA).
"Our investigation aims to ensure contestability in markets where gatekeepers like Meta have been accumulating personal data of millions of EU citizens over many years," said the European Commission's Margrethe Vestager in a statement on Monday.