TikToker @clicksnothits is offering up some interesting strategies for people looking to boycott companies in a way that takes advantage of modern marketing.
Back in May, she posted a video suggesting that one method for sticking it to companies who sell products on Amazon in particular would be to click on all their ads—but never buy anything.
"Brands spend MILLIONS on pay per click ads on Amazon alone," she wrote. "They'll have to leave the Amazon marketplace. Which would...