Nearly 60% of Google searches end without a click in 2024

A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any results.

This data comes from a new zero-click search study published by Rand Fishkin, SparkToro’s CEO and co-founder, based on clickstream data from Datos, which is owned by Semrush.

Why we care. Clicks impact Google Search rankings. This was confirmed during the Google antitrust...