Google tightens disclosure rules for synthetic content in political ads

Google updated its Political content policy, requiring advertisers to disclose election ads containing synthetic or digitally altered content.

Why we care. This policy update aims to increase transparency and combat misinformation in political advertising, particularly as AI-generated content becomes more prevalent.

Key details:

• Advertisers must select a checkbox in campaign settings to indicate altered or synthetic content.
• For specific formats (Feeds and Shorts on Mobile Phones...