Why are so many affiliate sites losing organic traffic?

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets.

However, many believe they are following Google’s guidelines and have “helpful content” because the content comes from experience. What are they missing?

Danny Ashton, founder of air purifier review site HouseFresh, wrote a passionate article about how “Google is killing independent sites” like HouseFresh, which lost 91% of its Google traffic...