How to spot and avoid shady link building vendors

Have you ever been tempted to pay for a really great link? 

Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings, the broader marketing industry is having its “aha” moment while scrambling to launch digital PR strategies that earn high-authority links at scale.

Sadly, many brands will look for shortcuts and they’re about to experience the scourge of link network spam.

I’ve been at the receiving end of hundreds...