IT’S taken the beauty world by storm, but are you pronouncing Sol de Janeiro’s ‘Bum Bum Cream’ all wrong?
Shoppers have been left shocked at discovering the correct pronunciation behind the cult classic product.
SOL DE JANEIROPeople are just realising how to pronounce ‘Bum Bum’ cream – and it’s blowing their minds[/caption]The brand took to Instagram to clear up any confusion when it comes to the name of the salted caramel and pistachio scented product.
They revealed: “When we say BUM BUM, you say CREAM!