EU finds Meta's 'pay or consent' advertising model violates tech rules

The European Union (EU) said Meta’s “pay or consent” advertising model for European users violates the bloc’s Digital Markets Act (DMA), according to preliminary findings released Monday. 

Meta launched the new ad model — which requires users to pay for ad-free versions of Facebook and Instagram or consent to the use of their personal data for targeted advertising — in response to regulatory changes last year. 

The European Commission found that the ad model violates the DMA...