Instagram creators can now make AI versions of themselves

Instagram will soon bring AI characters made by creators to the platform, with tests to begin in the U.S.

Meta CEO Mark Zuckerberg made the announcement initially through a post on his broadcast channel. He said: “Rolling out an early test in the U.S. of our AI studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram.

“These will primarily show up in messaging for now, and will be clearly labeled as AI.

“It’s...