How to harness marketing data to support holistic business strategy

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. 

Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works.

Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.