The ability to access credit is a necessity in today’s economy. However, 16% of U.S. consumers find themselves without a credit card. Lack of credit access limits these consumers’ financial flexibility and restricts their access to a valuable lifeline in emergencies. We call these consumers, “credit card outsiders.”
But these consumers are not a monolithic group. Rather, PYMNTS Intelligence finds they fall into four distinct personas: second chancers, credit curious, gone for goods and never-nevers.