India’s T20 cricket world cup victory likely to boost ad revenue
India won the T-20 Cricket World Cup after 13 years, boosting cricket's revenue potential. Disney Star, the official media rights holder, expected $2.2 billion in advertising revenue. The game, blending US-style marketing with Bollywood glamour, saw high ad prices. The tournament, held partly in the US, ended with a dramatic final. Legends Rohit Sharma and Virat Kohli retired from T-20 cricket after the victory.
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