Oslo could become a top travel destination after an unconventional but hilarious tourism ad goes viral

mr-fox/Getty Images

• A tourism ad for Oslo, Norway has taken the internet by storm.
• VisitOSLO's marketing manager worried the ad's "self-irony" wouldn't translate to global audiences.
• Richie Karaburun, a hospitality and tourism professor, said the ad's authenticity is key to its success. 

Don't visit Oslo. That's what the city's new tongue-in-cheek marketing campaign declares.

VisitOSLO...