[Vantage Point] BBM Year 2: Hits and misses

The seed of President Ferdinand “Bongbong” Marcos Jr.’s return to Malacañang was planted way before the May 9, 2022, elections. Whoever engineered his rebranding –  widely believed to be Cambridge Analytica – took advantage of the early days of social media. Facebook, YouTube, X (formerly Twitter), and other platforms which had yet to gain entry in the Filipino psyche, were peppered with messages of revisionism with the end view of rebranding the image of the Marcos family.

It was in...