People aren't spending like they used to and it's forcing companies like Nike and Walgreens to make drastic changes
American consumers are getting tighter with their wallets and pickier about deals.
Vickie Flores/In Pictures via Getty Images
- US consumer spending — especially on physical goods — has been in a yearlong squeeze.
- Even as inflation cools, high prices are still putting a dent in household budgets.
- The increased frugality means retail brands are having to balance creativity and discipline.
US consumers are in a weird place this summer.
People are still spending money...
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