Popular 130-year-old fancy dress brand SAVED after collapsing into administration – and all stores will remain open
A POPULAR fancy dress brand has been saved from insolvency after collapsing into administration.
Smiffys, a family-owned fancy dress business has been bought within hours of appointing administrators at PwC.
The brand operates an online store and trades from five physical stores across the countryAlamyThe whole business, including its physical stores, has now been sold to Ad Populum LLC.
The 130-year-old retailer, which sells party costumes, wigs and decor, was...
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