Report: Menu items, busier businesses may be Google local ranking signals

Google Search might be looking at the items in your menu within your Google Business Profile and how busy your establishment is during popular times as local ranking factors and signals.

That’s according to a report by Claudia Tomina. Tomina documented tests on this and believes Google is using these signals to rank businesses in Google Maps and the Google Search local pack.

Menu items. Adding menu items can help a restaurant rank for those menu items on Google, according to the report.