Marriott Hotels & Resorts most active hotel brand in sports sponsorship for 2024, reveals GlobalData

One facet of the travel and tourism sector is hotels. Several high-end hotels have carved out a niche for themselves in the world of sports sponsorship. Some of the largest sponsorship agreements within the hotel sector are with some of the biggest sports leagues, mainly across the US, including the National Football League (NFL). With 39 deals, Marriott Hotels & Resorts has emerged as the most active hotel brand in sports sponsorship for 2024, according to GlobalData, a leading data and analytics company.