United Airlines has dominated discussions among the influencers on the social media platform “X” during the first half (H1) of 2024 (1 January1–24 June), capturing a 19.04% share of conversations about US-based airline companies. The remaining top mentioned airline companies were American Airlines Group Inc, JetBlue Airways Corp, Alaska Airlines Inc, Delta Air Lines Inc, Southwest Airlines Co, Spirit Airlines Inc, Frontier Airlines Holdings Inc, Skywest Airlines Pty Limited, and Hawaiian Holdings Inc...