A small shrub used to make IndyCar racing tires could help save rainforests and make deserts greener
Firestone IndyCar race tires made with guayule. The desert shrub could help supplement the rubber harvested from delicate rainforests.
Joey Bordelon/Bridgestone
- Bridgestone is growing desert shrubs called guayule in Arizona as an alternative source of rubber.
- Guayule could be a sustainable domestic source of rubber, helping reduce deforestation.
- This article is part of "The Future of Supply-Chain Management," a series on companies' manufacturing and distribution strategies.
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