Reimagining search in the AI era: Insights from ex-Bing Search director

I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz.

This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz.

So what does the former director of Microsoft’s Bing search engine think of search in the generative AI era? Is Google still broken? Even more broken?

I...