How will generative AI impact website rankings and traffic?

Let’s start by bringing you back in time. 

In 1901, Wilbur Wright told his brother Orville that man would not fly for 50 years. 

Two years later, in 1903, the brothers built the first airplane. 

The next evolution of search is here now. But we still need to find out when it will be ready to fly. 

Now, Google has announced that AI Overviews get a higher click-through rate than normal web search results. 

We know that Google’s AI Overviews is appearing in 15% of queries...