Shoppers Are Way More Interested in Personalized Discounts Than Recommendations
As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without financial incentives.
By the Numbers
The PYMNTS Intelligence report, “Personalized Offers Are Powerful — but Too Often Off-Base,” created in collaboration with AWS, is based on a survey of over 2,500 U.S. consumers that digs into their preferences around personalized offers.
The...
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