Apple’s A.I. Push Has a ‘Hidden Advantage’ Over Big Tech Rivals

At the Apple Worldwide Developers Conference (WWDC) earlier this month, the iPhone maker introduced Apple Intelligence, marking a milestone in the tech giant’s foray into generative A.I. While Apple’s history with A.I. began with the introduction of its digital assistant, Siri, in 2011, it has since lagged behind competitors like Amazon and Google. With the launch of Apple Intelligence and a ChatGPT integration in partnership with OpenAI, the company now aims to reshape the “conscious A.I.” market.