Crocs footwear is no stranger to headline-making collaborations – see Exhibit A: Crocs cowboy boots – and it’s a marketing strategy that appears to be working.
Founded in 2002, the Broomfield-based company posted a record billion-dollar quarter in 2023, bolstered by the embrace of comfortable clothing during the COVID-19 pandemic. But that doesn’t mean the shoes aren’t high fashion.
Though much has been made over the years of its “ugly,” “hideous,” “sign-society-is-getting-dumber,” aesthetic...