Reddit unveils new Conversation Ads
Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads.
Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape.
Why it matters. Reddit said that 2 in 3 users would purchase a product after seeing an ad on the platform, indicating it is a key platform during the consumer buying journey for product/brand decisions.
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