His wife had a common skin condition and tried expensive creams for over 20 years. She became 'patient zero' for his personalized skincare company — and had clear skin in a month.

Musely; Alyssa Powell/BI

• Personalized skincare brands are booming in popularity.
• Musely specializes in antiaging skincare and customized formulas with prescription ingredients.
• This article is part of "Trends in Healthcare," a series about the innovations and industry leaders shaping patient care.

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