SCAMPER your way to better SEO and content marketing ideas

There is a lot of content out there. And guess what? 99% of it is terrible. 

Then, there is that 1% of content – the really good to absolutely phenomenal stuff. 

Sometimes, that is hot news, like the recent Google Search leak, but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.

Your job as an SEO and content marketer is to try to catch lightning in a bottle. Easier said than done....