‘I think my dollar tree is broken’: Dollar Tree shopper finds dupes for The Ordinary, Sun Bum, OLAY in beauty section

One hallmark of the 2020s has been the rise in popularity of the "dupe."

Previously known as a knockoff or imitation, products that were formerly whispered about in women's bathrooms and included in YouTube tutorials describing them as affordable alternatives to higher-end items are now marketed out in the open as suitable substitutes for people looking to achieve similar effects from products that cost much less.

The term has even filtered down to drugstore personal and body care...