Brewtiful game! let's get the b̶a̶l̶l̶ beer rolling

An estimated 2.7 million people are expected to visit Germany for Euro. And, the mantle of giving the German beer industry the much-needed boost seems to falling to the 800,000 British fans, including 100,000 to 200,000 Scots. Devour millions and millions of steins of lager, is what, official sponsor Bitburger and the local brewers are urging them to. The 2006 World Cup too helped beer sales rise 5 per cent in Germany, which had hosted the tournament.