South Florida will soon be getting its own BIG3 team, part of the 3-on-3 professional basketball league founded by entertainer Ice Cube and Jeff Kwatinetz.
On Saturday, BIG3 announced that rights for the second-ever location-based BIG3 franchise are being sold to executive Heath Freeman in a $10 million deal. Freeman is also chairman of Tribune Publishing, the parent company of the South Florida Sun Sentinel.
“I am honored to join Ice Cube and Jeff Kwatinetz at the BIG3 and bring...