The onset of the pandemic changed the moviegoing experience for most Americans. Once a regular part of most Americans' weekend plans, people quickly replaced it with streaming content at home.
A new type of moviegoing experience might bring people back to the theaters. It's called 4DX, and it marries the cinematic experience with real-life elements.
So, in essence, you’re not just sitting there watching a movie; you’re part of it, engaging all of your senses.
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