How important are backlinks for SEO in 2024?

SEO today is more complex and challenging than at any other point.

Once upon a time, not too long ago, links were the most important thing in SEO.

But is that still true?

This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and consider Google’s recent statements and updates on the role of links in their ranking algorithms.

Backlinks and SEO: Confusion in today’s landscape

Links matter.