How to Influence Consumer Behaviour

Fast-food restaurants have a single-use waste problem. Three million tonnes of plastic end up in Canada’s landfills each year, and half of that is packaging, according to Statistics Canada. In fact, Canadians use 1.5 billion disposable cups alone each year. A&W Canada thinks that’s far too many.

(Illustration: Soña Lee)

Over the past few years, many fast-food companies have tried to crack the cup problem. In 2021, some Toronto-area Burger King and Tim Hortons restaurants...