Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates.

The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This puts Amazon in direct competition with these internet giants for ad budgets.

Why we care. This offers advertisers an opportunity to diversify their ad spending and...