Seventy-five percent of U.S. adults have serious mistrust about where their food comes from, recent data suggests.
According to a poll conducted by the University of Minnesota in 2022, only 25% of U.S. consumers trust sources about how their food is grown and packaged.
Additionally, millennials and Gen Z-ers have even less trust than their Boomer counterparts, with many stating they would pay more for sustainable and responsibly sourced food.
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