Brits are ‘superfans’ of TV shows, bands, and even chocolate brands – spending a massive collective £7.5billion in the last year on their fandoms.
A poll of 2,000 adults found 49 per cent consider themselves to be a ‘superfan’ of something – and 31 per cent have been hooked by a sports team.
M&M’s superfans are ecstatic to be immortalised as Tiny Chocolate models to celebrate the launch of M&M’s minis in the UK this monthSWNS SWNSM&M’s superfans eagerly wait in...