Why Billie Eilish is trying for an eco-friendly album rollout

The rise of the album variant has the artist working to cut down on waste.

Billie Eilish is trying to make physical music more eco-friendly. The artist promised a more sustainable album rollout for her new release, Hit Me Hard and Soft. Now her website lists the sustainable practices that her team put in place for each version (there are eight for vinyl alone) hitting the market.