Design Holding rebrands as Flos B&B Italia Group
International group Design Holding has rebranded to Flos B&B Italia Group to draw attention to "foundational brands" Flos and B&B Italia.
The company, which also owns brands Louis Poulsen, Maxalto, Arclinea and Azucena, changed its name to give more prominence to the founding Italian lighting and furniture brands.
"The rebranding aligns our corporate name with our iconic and foundational brands, Flos and B&B Italia, maintaining our core values and operational direction,"...
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