Reliance’s Tira lays foundation using AI tools to push into India's glossy beauty market

Reliance Industries Ltd.’s Tira, a new venture in India’s beauty sector, leverages AI for personalized experiences like fragrance selection and skincare analysis. With 12 stores and online presence, Tira competes with Nykaa and Tata Group’s Palette in a rapidly growing market. Reliance's diversification strategy aims for innovation and market dominance.