Aruba details new technology, sustainability initiatives, hotel developments, and more in honor of Caribbean Travel Marketplace 2024

ORANJESTAD, ARUBA – The Aruba Tourism Authority detailed upcoming developments, major events, key sustainability initiatives, and a new tech-savvy resource that will assist visitors in planning their experiences of the One happy island. These updates come as the island enjoys strong visitation numbers, with full year 2023 visitation showing moderate growth from 2019 levels.

The updates are headlined by the introduction of myAruba Assistant, an AI-powered travel advisor the tourism authority unveiled this spring.