With Live Sports and Ad-Tier Flip-Flops, Netflix Shows Never Say ‘Never’ | Commentary

Netflix is moving full throttle into live sports with its landmark Christmas day NFL deal. Funny, because it seems like only yesterday that the streaming giant essentially denied that live streaming of major league sports would ever make sense. 

Co-CEO Ted Sarandos said as much when he announced Netflix’s $5 billion WWE licensing deal in January – a deal that includes WWE’s flagship show “Monday Night Raw.” Responding to questions at the time, Sarandos stated that its WWE deal was something entirely different than live sports.