Inside America's epidemic of dumb neighborhood names
Neighborhood rebrands like SoBro and SoWa were once oddities — now these two-syllable names are an epidemic.
Fine Art Photographic/Getty Images; Jenny Chang-Rodriguez/BI
About a month before I moved to Denver in 2018, I texted another recent transplant to ask for neighborhood suggestions. Her reply might as well have been in another language: Among the options she rattled off were RiNo, SoBo, LoDo, and the head-scratching LoHi. I couldn't find those names anywhere on the city's official maps...
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