Disney+ Hotstar unveils a revamped platform to tap advertisement money

Disney+ Hotstar has launched a new version of its self-serve platform ahead of the ICC Men’s T20 World Cup 2024. The upgraded platform offers seamless ad experiences in five languages. The platform offers end-to-end automation and a campaign setup process of less than three hours. It supports ads for live sports and entertainment. It will give incentives for first-time advertisers, making it accessible and efficient for businesses of all sizes.