Ozempic users will soon get their own heat-and-eat meals
Nestle's Vital Pursuit line of foods will be marketed to people on GLP-1 weight loss drugs like Ozempic.
Brian Wright/Nestle
- A new line of frozen foods will cater to users of weight loss drugs like Ozempic and Wegovy.
- Nestlé's Vital Pursuit brand will include sandwiches and bowls.
- It's the latest example of consumer brands flexing for the rising use of Semaglutide.
Frozen meals are one of the latest ways that big consumer brands are trying to cater to users of weight loss drugs like Ozempic and Wegovy.
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