Wholesale Strategies: Insights from Matt Powell on Brands in Wholesale, Like Columbia, Salomon, and Blundstone

The U.S. outdoor recreation market continues to expand, engaging a large portion of the population in diverse activities. With consumer spending on hiking, running and other recreational activities topping $550 billion in 2023, there’s significant potential for brands operating in brick-and-mortar stores to tap into this growing interest. To harness this potential, understanding the latest retail strategies and trends is crucial.

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