Shopping graph optimization: The future of ecommerce SEO

For ecommerce SEO, shop category pages have been a key focus. But that could change.

The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly. This puts Google Shopping as the focus of ecommerce SEO.

Google’s semantic database behind shopping is the Google Shopping Graph, so it’s time you consider shopping graph optimization.

Why is the shopping graph so important in the age of generative AI?

Applications...