It’s the ideal SEO scenario: you rank for that keyword you promised everyone you would get in the top 10 this quarter and it’s driving traffic and growth for the business.
You did it.
Time to go have a beer and cash those sweet SEO checks. Right?
No.
You never win SEO.
This is both good (job stability) and bad (mental health).
But if you stay on top of your game, you can build a sustainable program that helps drive growth and exponential growth over time.