Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024

Some 18 months after major streamers Netflix and Disney+ launched ad tiers to boost revenues the experiment is clearly paying off — and is helping to accelerate the pivot for viewers away from traditional linear television.

That was the message that streaming executives conveyed to advertisers last week at the annual television upfronts in New York City.

Over the course of four days, some of the biggest names in television pulled out all the stops to impress advertisers, from...